About Us
Welcome to the Lab!
I'm Troy Cherasaro, an engineer-turned-serial-solopreneur, and while it's just me running the lab here at the moment, I'm on a mission to achieve my definition of success and grow a community of passionate bootstrap entrepreneurs, solopreneurs, and wantrepreneurs along the way
What is Meteoric Money Labs?
It's my own startup studio, my base of operations, where I share my battle plans, hard-fought lessons, failures, and successes in building successful bootstrap businesses.
But, I Don't Want to Do It Alone
So, I'm rallying a community of fellow renegades - bootstrappers, solopreneurs, and wantrepreneurs who refuse to settle for the status quo and know they don't need to ask permission to improve their lives.
How Do We Do It?
We focus first on what Naval Ravikant calls 'the most interesting and important form of leverage,' accessible to all today. Products that have no marginal cost of reproduction and are permissionless: Content & Code. Then, I add Community for extra leverage, motivation and accountability. Finally, add Capital as Naval suggests. Together I call them the 4 C's
- 1
Content
Content has near-zero cost of reproduction. So, anyone can multiply their marketing & sales efforts on the internet without permission or initial capital.
- 2
Code
Code also has near-zero cost of reproduction and offers another way for anyone to multiply their work efforts and deliver tremendous value to the world that scales to any level of income imaginable.
- 3
Community
People watch content, use products, build brand associations and make the world go round. We encourage one another, hold each other accountable, and share our stories with others of similar interests.
- 4
Capital
Another multiplier to accelerate the 'meteoric rise' when the new forms of leverage just aren't fast enough..
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